Kijów.Centrum, KrakówPrezentacje są dostępne na stronie www.slideshare.net Prezentacja w postaci filmów video w późniejszym terminie na naszym kanale na YouTube.
Google introduces separate search indexes for desktop and mobile users. This shows that the consumer using a mobile device and the same consumer using a desktop computer behave differently — even though we're talking about the same person. What drives the mobile motivations?
Mobile is not a homogeneous part of digital. Surveys show increase in expenses but each of the market players perceives it in its own way. We will present three perspectives on mobile marketing - agency, clients, media.
What does UX designer do today? And what should they do indeed? Lots of inspiration from the mobile UX practitioner and lessons learned from Mobee Dick’s projects, which were mothballed and never saw the light of day...
Where can we learn about mobile customers? How can we turn this knowledge into new, positive experiences? How can we achieve the “wow” effect? Comprehensively about Customer Experience in mobile.
Why VR, AR and MR are not hyped buzzwords but technology that saves lives, sells apartments, cure diseases and simpy entertain? I will help you understand better why this is leapfrog into future for all mankind
Managing your presence on Google Search is about the balance of user-focused content, mobile-friendly practices, and good website security practices.
I'm fully aware the topic is a bit controversial, but let's face the facts, native apps are a gamble right now and we'd love to make Marketeres aware of the situation as well as outline potential scenarios (Mobile Web & PWAs)
Are you developing a mobile application for iOS platform and you are looking for more ways to make your application more competitive on the AppStore? Let's take a dive into a world of iOS features that your apps should have!
Today, technology has become mature enough to be able to implement conversational applications, which overlook the expectations of users and bring a new quality in the mobile world. Are you ready for the revolution?
Would you like to know how to make your emails avoid the spam filters and at the same time experience a surge in conversions? Learn about the key principles which you should follow. Effective e-mail marketing communication should not be limited to a well-crafted layout or a careful selection of colours for Call To Action buttons. What you should have in your mind from the beginning is the conversion rate. Your whole strategy should be devoted to a seamless lead conversion. Therefore, during my lecture, I will aim to explain the concept of CONVERSION CENTERED DESIGN and how it could be applied in your and any other business.
How is the new conversational interfaces, bots and artificial intelligence involved in coming shift in software, and the way we use our devices?
Story about influence of both ordinary and fantastic beasts on lives of those who touch their screen and search for emojis every day. Should one fear them and should they be fed? Bytes of information from mobile security world.
Mobile SEO is slightly different from the "classic" one. Find out what Google requires from marketers and developers in this field and get more traffic from organic search results on mobile devices.
Practical applications of eye tracking research in the creation of a mobile application. How exposure of content affects the way of interaction with the application? How we perceive marketing messages?
152% - is the number of cells compared to the population in Poland. It is true that "only" 10 million Poles are using mobile devices to surf the social media (source: we are social in 2016), but this number will certainly grow. Are you ready for this? Can you provide adequate customer service to your clients?
During the Mobile Trends Conference Akamai will show one of the most popular product which is using among E - commerce and other sectors' customers. The clients which notice the image optimal management on the web as a challenge.
8 seconds of attention. That’s the guaranteed prize for working for weeks on a movie, an animation or on any other creation that’s promoting your product or brand. On average that’s the period of time after which your audience will get bored with a somewhat mediocre creation and move on to hand over the prize to somebody else. Unless the creation is not mediocre at all and surprises the audience in some way. Or makes them laugh. Or sparks their interest. Or does all of the above. I’ll be sharing with you how to achieve just that.
I would like to present you the concept of speculative design and also explain why we're experiencing the end of human-centred approach in design. Let me show you how the designing the system is the designing (for) the future.
Karol Kalisz, Vitaliy Rudnytskiy
Mobile devices are first-class citizens of Internet of Things today. Moving from human-to-human communication towards machine-to-human and further towards machine-to-machine. Year 2017 will bring new challenges and solutions.
My talk will take Mobile Trends Conference participants on a journey from the basic rules and patterns of motion design in mobile apps to unique solutions, which often make the icing in the cake to lead an app to a global success.
10 practical examples of user behavior in mobile/tablet vs. desktop segments to help You understand them better and improve our site.
Mobile devices become part of us - in professional and private areas. I'd like to talk about it - as a person addicted to them. Where are the lines we shouldn't cross, is there a mobile code of behaviour in today society?
How can you differentiate your mobile app from similar products? What makes some of them stand out in the crowd while other remain undiscovered? Basing on examples of good and bad copywriting I will teach you how to communicate your mobile app in the way that would make people beg for more marketing materials (you read that correctly).
For a couple of years now, Wizz Air has been using Facebook in e-commerce. Our strategy was based on using the possibilities of specified Facebook target groups. Result: 55 000 purchase conversions obtained in 6 months via mobile.
Warta Mobile is an application for all Warta customers managing their claims from any individual insurance. After one year on the market, already 21% customers are being using this app to deal with the claim only through a smartphone. What are the best practices in a product design process of that kind?
SMS works as one of many tools for communication both in on-line and off-line stores. During the presentation you'll learn how to communicate effective with your on-line and off-line clients.
In the speech we will present how to professionally design a culinary website considering the increasing amount of mobile users – Anna Starmach's website case study.
Innovative campaign for RedBull based on BigData and geolocation servives. Let's meet the ecact consumer needs! FMCG brand evolution in mobile marketing environment.
Michał Macierzyński, Michał Pogorzelski
Case study - how mobile banking app from PKO Bank Polski reached one million activations.
During the speech we will say about the secure mobile application design and development specificity and we will show the case of Euro Bank.
How mobile and media changed direct sales? All my skills in B2B active direct sales have moved to social media and mobile applications, and it works! Today, the messenger to my personal facebook profile brings the most inquiries from all sales channels :) How did social media and mobile change direct sales? The presentation begins from the most traditional forms of active sales, goes through scaling and hacking SaaS product sales using the latest practices and technologies. Come and join me!
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